Joey Rini / Art Director
Innovative and organized Art Director skilled in bringing cohesive visual stories to life from initial concept to final frame.
Portfolio
Read more about my experience on IMDb and LinkedIn
Production Art Coordinator
Wayfair | Showcasing Trusted Brands Through Design
I oversaw the visual cohesiveness of this production for Wayfair—ensuring every design element, color choice, and composition aligned with the creative vision. We used graphics to enhance viewer interest and unify the storytelling across mediums. In addition to directing the visual design, I contributed hands-on with set construction, paint, and material selection to bring the concept to life with depth and texture.
Art Director
Showing Functionality Through Informative Imagery
On this project, I helped craft a visually engaging photo and video narrative for Moen’s Smart Sprinkler system, designed to showcase its intuitive features and ease of use. Through detailed visuals and a storyline focused on user experience, the production demonstrated how the system conserves water while keeping landscapes healthy. We highlighted key moments of interaction with the product, emphasizing functionality and simplicity. The resulting content effectively communicated Moen’s innovative approach to water management, resonating with eco-conscious and tech-savvy audiences alike.
Art Director
Kichler Lighting
On this project for Kichler Lighting, I helped coordinate a custom design to showcase one of their latest lighting products. My role involved collaborating closely with the creative team to set up and highlight the product’s unique design and functionality. By adjusting lighting and staging details, I helped create an environment that underscored the product’s quality and aesthetic appeal, ensuring it was presented in its best light and aligned with Kichler’s brand vision.
Art Director/Production Designer
Feature Film Art Direction & Production Design
For the feature film Adeline, I led the visual design and execution of a large-scale narrative production from concept to completion. This role encompassed full art department management — hiring and directing a team, overseeing budgeting and scheduling, and sourcing all design and set elements. Working closely with producers, cinematographers, and directors, I ensured visual continuity and storytelling cohesion across every frame, balancing creative ambition with practical production needs.
Art Department
Elevating Outdoor Stories
This Jeep collaboration was shot in partnership with the survival game show Alone, featuring contestant Britt Ahart. Working on-location, I ensured that the rugged, adventurous essence of the Jeep brand was authentically captured alongside Britt’s persona, which naturally resonated with the vehicle’s off-road capabilities. This experience combined strategic set management and attention to environmental details to craft a video that seamlessly blended storytelling and product representation.
Art Department
Wholesome Storytelling for a Natural Brand
For The Honest Kitchen, a natural dog food brand, I worked on a commercial series that highlighted the company’s commitment to natural, human-grade ingredients and the bond between people and their pets. By prioritizing production logistics and ensuring a warm, approachable visual style, I helped capture the authenticity that defines the brand. This project required balancing emotional storytelling with clear product messaging, resulting in content that resonated with pet owners and reinforced The Honest Kitchen’s mission of health and transparency.
Art Director
SIGNATURE KITCHEN SUITE
I coordinated a high-end set for Signature Kitchen Suite to showcase their luxury kitchen appliances, focusing on creating a sophisticated, functional environment that highlighted each appliance’s premium features and seamless integration. By working closely with stylists and designers, I helped layout and stage the set to emphasize the elegance and innovation of the products, bringing out their appeal to a discerning audience and ensuring each piece resonated with the brand’s refined aesthetic.
