Joey Rini / Head of Production
Creative and detail-driven Video Producer with a proven record of leading productions from concept through final delivery.
Portfolio
Read more about my experience on IMDb and LinkedIn
Art Department at Lumenati
Wholesome Storytelling for a Natural Brand
For The Honest Kitchen, a natural dog food brand, I worked on a commercial series that highlighted the company’s commitment to natural, human-grade ingredients and the bond between people and their pets. By prioritizing mise-en-scene and ensuring a warm, approachable visual style, I helped capture the authenticity that defines the brand. This project required balancing emotional storytelling with clear product messaging, resulting in content that resonated with pet owners and reinforced The Honest Kitchen’s mission of health and transparency.
Producer
Elevating Outdoor Stories
This Jeep collaboration was shot in partnership with the survival game show Alone, featuring contestant Britt Ahart. Working on-location, I ensured that the rugged, adventurous essence of the Jeep brand was authentically captured alongside Britt’s persona, which naturally resonated with the vehicle’s off-road capabilities. This experience combined strategic set management and attention to environmental details to craft a video that seamlessly blended storytelling and product representation.
Associate Producer
Brand Storytelling & Collaboration
“Progressive Presents: At Home With Baker Mayfield,” a short television commercial series blending sports, local culture, and humor to reinforce brand identity. This highly collaborative project allowed me to lead in a fast-paced, high-stakes environment, ensuring seamless execution from production through post. By balancing creative storytelling with brand messaging, I helped craft engaging content that resonated with audiences and aligned with Progressive’s marketing strategy.
Production Coordinator
Wayfair | Showcasing Trusted Brands Through Design
As Production Coordinator for this Wayfair campaign, I managed set construction and product placement to ensure seamless execution across multiple styled environments. I coordinated with vendors and oversaw on-set logistics, working closely with the Wayfair team to highlight their full spectrum of services and trusted brand partnerships.