Joey Rini / Videographer & Editor
Experienced videographer and editor specializing in cinematic storytelling and engaging branded content, with 10+ years in video production.
Portfolio
Below you’ll find samples of my work in photo, video, digital and print design
Television Commercials
Elevating Outdoor Stories
This Jeep commercial was shot in collaboration with the survival game show Alone, featuring contestant Britt Ahart. Working on-location, I ensured that the rugged, adventurous essence of the Jeep brand was authentically captured alongside Britt’s persona, which naturally resonated with the vehicle’s off-road capabilities. This experience combined strategic set management and attention to environmental details to craft a commercial that seamlessly blended storytelling and product representation.
Brand Storytelling & Collaboration
I contributed to the production of “Progressive Presents: At Home With Baker Mayfield,” a short television commercial series blending sports, local culture, and humor to reinforce brand identity. This highly collaborative project allowed me to work alongside industry professionals in a fast-paced, high-stakes environment, ensuring seamless execution from production through post. By balancing creative storytelling with brand messaging, I helped craft engaging content that resonated with audiences and aligned with Progressive’s marketing strategy.
TRG Food Reel
Visually Impactful Content
A dynamic, high-impact food reel showcasing expertly crafted visuals, seamless editing, and engaging imagery. As part of TRG Multimedia’s production team, I collaborated with directors, stylists, and motion specialists to capture stunning food cinematography. This project highlights my ability to enhance brand storytelling through precise pacing, color grading, and motion graphics while optimizing content for multiple platforms.
Showing Functionality Through Informative Imagery
Product photography & videography
On this project, I helped craft a visually engaging photo and video narrative for Moen’s Smart Sprinkler system, designed to showcase its intuitive features and ease of use. Through detailed visuals and a storyline focused on user experience, the production demonstrated how the system conserves water while keeping landscapes healthy. We highlighted key moments of interaction with the product, emphasizing functionality and simplicity. The resulting content effectively communicated Moen’s innovative approach to water management, resonating with eco-conscious and tech-savvy audiences alike.
My Foundation
Community Engagement
As part of the University Relations and Marketing Department, I created engaging video content to highlight Baldwin Wallace University’s programs, campus life, and student success stories. From filming dynamic promotional pieces to editing interviews and event coverage, I developed content tailored for web, social media, and recruitment campaigns. This role strengthened my ability to craft compelling narratives that align with brand messaging, ensuring each video effectively resonated with prospective students, alumni, and the broader university community.
Multi-Format Editing & Social Optimization
Adapting content for multiple platforms requires a deep understanding of aspect ratios, composition, and audience engagement. I understand the importance of converting long-form videos into high-impact, mobile-friendly formats, including vertically oriented reels optimized for social media. This process involves strategic editing to capture attention quickly, applying motion graphics and text overlays when necessary for clarity, and managing file sizes for seamless playback. Staying ahead of current trends ensures that each piece is engaging, shareable, and tailored to platform-specific viewing habits.
Kichler Lighting
On this project for Kichler Lighting, I helped coordinate a custom design to showcase one of their latest lighting products. My role involved collaborating closely with the creative team to set up and highlight the product’s unique design and functionality. By adjusting lighting and staging details, I helped create an environment that underscored the product’s quality and aesthetic appeal, ensuring it was presented in its best light and aligned with Kichler’s brand vision.
Signature Kitchen Suite
I coordinated a high-end set for Signature Kitchen Suite to showcase their luxury kitchen appliances, focusing on creating a sophisticated, functional environment that highlighted each appliance’s premium features and seamless integration. By working closely with stylists and designers, I helped layout and stage the set to emphasize the elegance and innovation of the products, bringing out their appeal to a discerning audience and ensuring each piece resonated with the brand’s refined aesthetic.
Arcade Chiropractic
I developed a full logo and brand package for Arcade Chiropractic, working closely with the client to capture their vision while ensuring brand cohesion. Through a collaborative process, we created a minimalist logo with a neutral yet distinct color palette that aligned with the clinic’s modern and approachable identity. I managed client communications throughout, incorporating feedback at every stage to ensure satisfaction. The final package included versatile assets optimized for various media, establishing a strong, cohesive brand presence for the office.
Crain Communications
As a Graphic Designer for Crain Communications, I contributed to high-impact visual solutions across various media, including digital and print. My role involved crafting visually compelling graphics that aligned with brand standards and resonated with audiences, working collaboratively with editorial and marketing teams to enhance storytelling. This experience sharpened my design skills and deepened my understanding of brand communication strategies, equipping me with a strong foundation in graphic design and brand alignment.
Quick Info
My professional experience has taken me to some unique places and explored important topics. With an education in film and sustainability, I am happiest when I am able to combine my passions to tell stories with creativity and truth. I have enjoyed around 10 years of media production experience in the motion picture and commercial multimedia industries and am always ready to take on new challenges.
BALDWIN WALLACE UNIVERSITY, Berea, OH
Bachelor of Arts, May 2019
Major: Film Studies Minors: Studio Art, French Certificate: Sustainability
UNIVERSITÉ PARIS 8, Paris, France
Cinema and the Arts,January 2017- May 2017
Creative professional with 7 years of experience in photo and video production, art direction, and project management. Skilled in storytelling through high-quality visual media, with a strong background in client relations, sales, and technical expertise in cameras and editing software. Passionate about delivering visually compelling content that tells a story